Statistic analysis in market research Training Course
Goal: Improving consumer behavior researcher workshop products and services
Addressees The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research
Module 1 Quantitative research
- Pre-treatment results
- check the accuracy of the database
- control of missing data
- weighting observations
- Statistical models
- multiple regression
- conjoint analysis
- classification trees
- Automate procedures in tracking studies
- Analysis of data from a marketing experiment
- The report and draw conclusions
Module 2 Qualitative Research
- The transformation of qualitative data into a quantitative
- Statistical models for qualitative data
Public ClassroomParticipants from multiple organisations. Topics usually cannot be customised
Private ClassroomParticipants are from one organisation only. No external participants are allowed. Usually customised to a specific group, course topics are agreed between the client and the trainer.
Private RemoteThe instructor and the participants are in two different physical locations and communicate via the Internet
The more delegates, the greater the savings per delegate. Table reflects price per delegate and is used for illustration purposes only, actual prices may differ.
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